Modulate the Key
This is part of The Writing Playground series, where we use TED Talks as a playground to learn how to make our writing (that’s right: writing!) more impactful. To make the most of this article, …
content design
The Perfect Paragraph
One of the first rules you learn when you start writing essays is that, typically, each paragraph should convey one idea. You wouldn’t want to overwhelm the reader with more than one key idea per …
My AI Co-Editor
I wish to start with a confession: When ChatGPT emerged into our lives about a year ago, I immediately developed what could be best described as an immune response. I love new tools and gadgets, …
Natural Structure
This is part of The Writing Playground series, where we use TED Talks as a playground to learn how to make our writing (that’s right: writing!) more impactful. To make the most of this article, …
Write Like a Photographer
Whether you read this newsletter for the first time or have been reading it since it was launched, you have every reason to think of me as a person of words. This is the medium …
Complete, or Incomplete, That is the Question
Would you read half a book? A good book, that is. Would you read a quarter of an article you find interesting? I guess the answer is no. I know I wouldn’t because I, like …
Crafting a Stronger Message Using Three Perspective Changes
I love listening to podcasts. It started with a way to utilize my commuting time and evolved to the joy of getting a glimpse into issues and domains I never imagined I would be interested …
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Edit Before You Write
Editing your content before you share it is an absolute must. No matter how well you write and arrange your thoughts, a second (and third) read will improve your text 100% of the time. A second …
Use Imperfect Examples
We use examples to bring our content to life and connect it to the real world. Examples often demonstrate how the concepts we write about can be applied. Such examples will help our audience take …
Repetition vs. Variation
There is a common notion that you need to repeat your message several times for it to penetrate and make an impact. I can understand this view and where it comes from, but I, for …