Write About Being Surprised

Professional content can be authentic. It should be authentic. And it can also be personal (which is not the same). In a world where information is often readily available, our unique perspective can be a differentiator. It makes our content memorable and builds a relationship with our audience. 

We live in a chaotic world, and none of us knows everything, even when it comes to our professional domain. A perfect way to illustrate that notion of complexity is by sharing something you didn’t expect to come across. 

Just like changing your mind, when you talk openly about a surprise you had, you admit you don’t know it all. Reality can surprise you just like it can anybody else. At the same time, surprises teach us and enable us to evolve. Sharing that experience with your audience will help them identify surprises in their professional lives and leverage them into an evolutionary experience.

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