Write About a Failure

Professional content can be authentic. It should be authentic. And it can also be personal (which is not the same). In a world where information is often readily available, our unique perspective can be a differentiator. It makes our content memorable and builds a relationship with our audience. 

We all fail. There’s no reason to deny it or hide it. But apart from being natural, any failure is a growth opportunity. Often, we learn more from our failures than from our successes. Sharing that with our audience is more valuable than sharing just the bottom line, if only because it shows them how they can learn from their own failures instead of being discouraged by them. 

Write about your expectations, what went wrong and how you leveraged the failure to learn something new and achieve even better results than the ones you aimed for. Don’t leave out your frustration and how you overcame it. That’s a crucial part of the story.

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